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September 23, 2018
September Movie Star Brand Reputation Rankings Revealed
Source: Soompi by ekimptl
The brand reputation rankings for film actors have been released by The Korean Business Research Institute for the month of September.
They analyzed 153,462,779 pieces of big data from August 21 to September 22 on 50 of Korea’s most loved and popular movie stars using, media coverage, interaction, consumer participation and awareness indexes.
The analysis shows that Jo In Sung has come out on top as the movie star with the highest brand reputation, with an index of 8,182,810. Even just last month, he didn’t make the top 25 of the brand reputation ranking, proving that he’s a force to be reckoned with.
In second place was Kim Tae Ri with a total brand index of 6, 762, 605, moving up from from her place as eighth in August’s ranking. Cho Seung Woo came in third place with his brand index at a total of 6,662,846.
The words that came out during the link analysis for Jo In Sung, were “handsome”, “funny”, and “cool”, while the highly associated keywords were “The Great Battle”, “age”, and “friend.”
Check out the list below of the top 30 stars that made it on this month’s rankings!
1. Jo In Sung
September 24, 2018
The Korean Business Research Institute has announced this month’s brand reputation rankings for male advertisement models!
The rankings were determined through an analysis of consumer behavior using big data collected from August 22 to September 23. The Korean Business Research Institute evaluated the participation, communication, media, and social values of 50 male advertisement models in order to calculate each star’s total brand reputation index for September.
Check out the top 30 for this month below!
1. Jung Hae In
Lee Byung Hun posted another off-camera MR.SUNSHINE photo at his IG
They have almost similar IG handles, MJ is now following BH.
Art by han_mi0313