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July 20, 2009

Lee Byung Hun selected as spokesperson for MISSHA Cosmetics

Source: l

Popular actor Lee Byung-hun (39) has been chosen as the face for MISSHA Cosmetics as it was announced through an exclusive model contract recently for the male cosmetics Urban ommeu Sol (MISSHA Homme Urban-Soul) line.

Cosmetics representative stated that Mr. Lee Byunghun exudes a charismatic charm which at the same time portrays a soft image, that men have learn to express,". This truly conveys the concept for MISSHA of the elegance and innovative brand that it is expected & well known for.

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Lee, who debuted as a TV actor in 1991 for KBS is immensely popular in Korea and abroad for movies 'Bungee Jumping of Their Own', 'Joint Security Area (JSA)' as well as the numerous films plus TV dramas along his career.

In the second half of this year, his latest drama 'IRIS' will be aired as a comeback on the small screen after a series of movies such as last year's hit 'The Good, The Bad, The Weird' plus the critically acclaimed 'A BitterSweet Life' which sets & sealed the actor's image of strong charismatic eyes of a sweet, gentle man with a bass voice as his most top asset.


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MISSHA Related Sites l l l l


Miss - Young Women
S - Sexy Women
H - Healthy Women
A - Active Women

MISSHA, the leading Korea-based cosmetics retail chain, debuts in the Middle East with stand alone stores in the UAE and Oman, operated by the Al Tayer Group.

MISSHA was born from the belief that makeup and grooming should be an affordable and essential element in one's everyday life. Since its initial launch on the internet in 2000, MISSHA has carried this simple idea forward by offering products that are high in quality yet reasonably priced.

Offering an extensive portfolio of over 600 products, MISSHA's range comprises of skincare, body care, makeup, fragrance and hair care lines. Its products are the result of on-going research, extensive allergy testing, regular customer feedback, and a firm ideology that values environmentally conscious behaviour and responsible corporate citizenship. Source:

The reflection shot has always been synonymous with Byunghun-ssi.. previously in All In .. more famously in A Bittersweet Life. And now this beautifully captured image

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August 17, 2009

Luxury cosmetics, with a male bent

Korea is leading the charge in the thriving men's cosmetics industry

By Song Ji-hye Korea JoongAng Daily

Products have also become more diverse than ever. While before men's cosmetic products were largely more or less regular creams and lotions, these days they focus on everything from wrinkles to firming up skin.

The competition is about to get even more heated in the coming months.

Missha Cosmetics will add a new men's line, Missha Homme Urban Soul, by the end of August. Missha already has two men's cosmetic lines, but the new one will feature products of enhanced quality and therefore will cost more.

The apparent hope is that the ads will make men say "I want to be like them" and make women say "I want my husband or boyfriend to look like them."

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MISSHA Homme Urban-Soul TV CF & Message from Byunghun

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February 7, 2010

MISSHA HOMME URBAN-SOUL Wallies feat. Lee Byung Hun

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