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Kia K7 IRIS CF with Lee Byung Hun

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November 22, 2009

Kia K7 combines power, efficiency

By Choi He-suk via The Korea Herald

Kia Motors Corp.'s full-sized sedan K7 is set for launch on Tuesday. In the run up to the vehicle's launch, the company took pains to pique the interests of the local market.

The company has been releasing partial photographs, computer generated images, and tidbits about the vehicle's specifications. The vehicle is also being used by actor Lee Byung-hun in the hit television drama IRIS and most recently the company held a road show to promote the vehicle.

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From the information released so far, the vehicle comes with a host of safety and convenience features including lane departure warning and tire pressure monitoring systems, and front and rear park assist system. In addition, the vehicle's hood has been designed to minimize the impact to the body if a pedestrian is hit, and the K7 features lower stiffners that help reduce damage to the knees.

According to the company, at 4,965 millimeters long, 1,850 millimeters wide and 1,475 millimeters high, the K7 is larger than its domestic and imported competition.

The K7 is available with four different engines -- 2.4, 2.7 and 3.5 liter gasoline engines and a 2.7-liter liquefied petroleum gas engine. The trim with the smallest engine, which puts out 180 brake horsepower, manages 11.8 kilometers per liter, while the 2.7-liter engine generates 200 brake horsepower and manages 11 kilometers per liter of fuel.

The largest tops out at 290 brake horsepower and the fuel economy clocks in at 10.6 kilometers per liter. The K7's engine range places it in the same segment as Hyundai Motor Co.'s Grandeur, whose engine range is an exact match, with the exception of the 3.5-liter engine, as the largest engine available in the Grandeur is 3.3-liters.

The 2.4- and 2.7-liter engines used in the K7 has a slight lead in both power output and fuel economy over their Grandeur counterparts. The Grandeur's 2.4-liter engine generates 179 brake horsepower and manages 11.3 kilometers per liter of fuel. The 2.7-liter engine used in the Grandeur falls 5 brake horsepower and 0.4 kilometers per liter short of K7's 2.7-liter engine.

The K7's engine also outperforms similar sized engines used in other domestic competition. The K7's 3.5-liter engine's power output comes in 13 brake horsepower higher than that of the 3.6-liter engine used in GM Daewoo Auto and Technology Co.'s Veritas, and 73 brake horsepower higher than that of the 3.5 liter engine found in Renault Samsung Motors Co.'s SM7 RE35.

The K7 is also more fuel efficient than the SM7 RE35 and the Veritas, whose fuel economies respectively clock in at 9 kilometers per liter and 8.7 kilometers per liter. The K7's 3.5-liter engine appears well equipped to compete with its supposed imported rivals -- BMW 5 Series vehicles, Audi A6 and Mercedes Benz E-Class vehicles.

With the exception of the Audi A6, the K7's engine has both power output and fuel economy in its favor. The power output of the 3-liter engines used in the BMW 5 Series ranges from 231 brake horsepower to 272 brake horsepower, while the Mercedes Benz E350's 3.5-liter engine puts out 272 brake horsepower.

The fuel economies of the 5 Series ranges from 8.8 kilometers per liter to 9.4 kilometers per liter, and the E350 manages 9.2 kilometers per liter. Compared to the Audi A6 TFSI Quattro's 3-liter engine, however, the largest engine available in the K7 falls 10 brake horsepower short, but has a 2.6 kilometer lead in the fuel efficiency department.

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November 2009: Lee Byung Hun introduces Kia Cadenza codenamed as K7
Posted by green_lemon

The all-new Kia Cadenza - codenamed as K7, luxury sporty sedan revealed in Korea, Model/Actor Lee Byung Hun posing with the Cadenza which is powered by a 3.5-litre V6 engine boasting 290hp and 338 Nm of torque. 0-100 km/h takes 7.2 seconds and it will continue to accelerate until the top speed of 230 km/h.

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December 17, 2009

Product Placement Grows Popular in Korea

Source: The Chosun Ilbo

The "supporting actors" with the most exposure in the TV spy drama "IRIS" are cars made by Kia Motors. Featured in the action-packed program is the entire stable of Kias, including the K7 luxury sedan, Mohave SUV, Forte compact and Sorento R SUV. The Korean automaker provided 19 vehicles in all.

When "IRIS" went on location to Hungary, Kia supplied seven cars through its local office. It even unveiled its newest luxury sedan -- the K7 -- in the drama, with Lee Byung-hun, who plays the lead, driving a specially-prepared prototype. The sedan is scheduled to be officially launched this month.

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Actor Lee Byung-hun poses in front of Kia's K7 luxury sedan at an event to show-
case the new vehicle at a hotel in Seoul on Oct. 24. /Courtesy of Kia Motors

Powered by the huge popularity of "Iris," Kia is featuring models dressed like secret agents in promotional events for the K7. It costs Kia around W200 million (US$1=W1,165) to supply the cars taking fuel costs and price depreciation of the vehicles into account, but the carmaker says the publicity is worth it. It is considering putting up the prototype K7 for auction. The car cannot be sold otherwise since it is not fully completed, but the company believes fans of Korean movies and TV dramas in Japan and other Asian countries could be very interested.

Until a while ago some foreign carmakers have usually used product placement as a way to promote their vehicles in Korea. But now the trend seems firmly established as the cost of conventional advertising rises. In some cases, companies even pay film producers some W100-200 million besides providing cars. Increasing interest in product placement has also led to their increasing involvement in the film or drama production.

"A car's image is at stake when it comes to sponsoring TV dramas or movies, so we take a look at the scripts and go over the content first," said one source in the industry.

Currently, TV broadcasters are barred from showing corporate logos on programs, but a revised regulation allowing it has recently been passed by the Korea Communications Commission. If it is approved at a Cabinet meeting, the logos of carmakers can appear on TV shows.

Cars used in movies or TV dramas are usually sold at 10 to 15 percent discounts. The Kia vehicles used in "IRIS" will be around W2 million cheaper than brand new ones.

February 8, 2010

Kia Motors 'K7' R & D Story Forum

Source: Nate1 l 2 l 3 l 4

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December 14, 2010

Kia's K7 Takes Top Spot in Safety Test

Source: The Chosun Ilbo

Kia Motors' K7 sedan came top in a crash test conducted on 12 models by the Ministry of Land, Transport and Maritime Affairs.

Nine Korean car models that hit showrooms last year and three imported cars were tested, and the K7 scored 53.7 out of 54 possible points.

The ministry evaluated vehicles in five crash categories -- a frontal impact test, offset test, side impact test, roadside hardware crash test, and seat safety.

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The vehicles were also evaluated according to three additional criteria -- pedestrian safety, roll-over test and braking ability.

Hyundai Motor's mid-sized Sonata sedan came second (53.6 points), its Avante compact third (53.4 points), Kia's mid-sized K5 sedan fourth (53.3 points), its Sportage SUV fifth (50.6 points) and Hyundai's SUV Tucson sixth (50.3 points). Hyundai and Kia cars took the top six spots.

Renault Samsung's mid-sized SM5 sedan took seventh place (49.7 points), followed by the Toyota Lexus ES350 sedan (49.6 points), the GM Daewoo Matiz subcompact (49.2 points), the Mercedes-Benz E220 CDI sedan (49 points), the Audi A6 (47 points) and the Renault Samsung SM3 compact (45.2 points).

The results of all crash tests can be viewed at the ministry's website (www.car.go.kr).


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