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November 28, 2017
Lee Byung Hun, Barista in Lotte Chilsung’s CANTATA Coffee New TVCF
Source: Global Economic News ++ (ELBH Google-translate)
Lotte Chilsung Beverage has introduced a new advertisement for ‘Cantata Coffee’ featuring Lee Byung Hun.
The beverage manufacturer said that in order to match the sophisticated and luxurious properties of Cantata Coffee, top actor Lee Byung Hun whose masterpiece performances that overwhelmed the screen in films such as “The Fortress”, “Master” and “Insiders” has been chosen as the new endorsement model.
The concept highlighting “The best balance found, this is coffee! Cantata! ” emphasizes the pride and identity of the Cantatas, keeping the top position in coffee bean standards.
In the new commercial, Lee Byung Hun turns into a coffee expert and started the brewing process. Lee, who is known as a coffee lover and holds real barista certificate, visually showed the deep & rich taste of cantata through his in-depth expression ability.